3 years ago it started with a phone call with @_mindovermuscle which turned into a 2+ hour phone call Within the first phone call these were the notes I had taken going over our plan for @iamuprising_ which was the name we picked during that call @iamuprising_ is now a brand known all within the fitness vertical, huge part because of @ryanniddel the CEO OF @mit45_us who has been a close friend of mine for almost 10 years Patterning with @mit45_us was never in the plans for @iamuprising_ it happened organically when we reconnected at the Olympia last year and realized the opportunity the collaboration could have in the industry Disruption was the word that came to mind? Why? A product that is very misunderstood, yet extremely beneficial to improve your overall lifestyle but not a lot of information about @_mindovermuscle and myself said from the beginning that educating consumers was going to be on the forefront of the brand What started as a piece of paper and an idea, now 3 years later is relaunching today! New logo, new products, new team, new manufacturing, all powered by the leading powerhouse @mit45_us giving us the first GMP certified brand in the market My personal goal/job when we joined forces was to build a roster of like minded, loyal, and dedicated athletes who believe in not just the product but the overall brand and belief we all share Which is to help others That’s what it’s all about Making life just a little better in all aspects Helping people, helping others, was always the goal Now I get to do it with a close knit team to promote and change lives on a deeper level So without further ado… allow me to reintroduce myself… I AM UPRISING
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